Prior to founding Vervepool, Arrick cut his teeth in advertising agencies before following his passion for motorsports to Ducati and eventually Ferrari where he held the leadership role in their respective North American marketing departments. Vervepool was born out of Arrick’s challenges in consistently finding passionate, hard-working and savvy talent to represent the two iconic brands during experiential marketing events. When Arrick’s not working on his mission of connecting the world’s top brands with best promotional talent, he’s likely got a helmet strapped on and his eyes set on the next corner of one of Southern California’s magnificent twisty roads.